Archive for the ‘Marketing’ Category

Get the Most from Your Business Networking Group

Joining a local business networking group is a great way to get you and your business face time with other small business owners in your area. Attending these events takes time and effort, so here are a few tips to get the most out of these networking groups.

1) Join and attend networking groups and events BEFORE you need the business.

Building business relationships takes time. Give others in your group the time to get to know you and your business so they feel comfortable referring their clients to you. [Read more »]

Want to Sell your Business?

Looking to buy a used car dealership, or a Pizza Hut franchise? Thinking of selling your company?, is ready to play matchmaker.

Having been established since 2009, New York City-based aims to become a one-stop shop for buying, selling and valuing small businesses.

It’s not the first company to take on the market, but it stands out with two distinctive advantages: a global focus and broad search-engine exposure. While online brokers traditionally keep their listings proprietary to their own site, will (for an added fee) push its listings out to broader search services like Google and Craigslist.

Things Your Business Should Never Do On Social Media, Lessons from Amy’s Baking Company

business man worriedAt this point, it is likely you have heard about the recent Kitchen Nightmare episode in which Gordon Ramsay went to Amy’s Baking Company in Arizona. In response to the episode being aired, the owners hit social media in retaliation to reviewers and bloggers.

The incident has brought up a great time for business owners to review how they use social media. [Read more »]

Businesses Can Now Legally Charge Consumers for Credit Card Fees.

A class-action settlement reached in July 2012 will now allow retailers to charge their customers more for paying with a credit or debit card. Prior to this settlement credit card companies banned retailers to charge any extra fee for customers choosing to pay with a credit card, actually disallowing the practice in retailers service agreements with the credit card company. This settlement is the culmination of a lawsuit started on behalf of about seven million merchants in 2005. [Read more »]

How does the New Mobile and Tablet Interface Affect Your Business’s Online Sales?

If you haven’t been keeping up with cell phone credit card processing and current merchant account news relative to mobile and tablet shopping, it’s all good. Even before the December rush of tablet giving, the Wall Street Journal published findings in September 2011 indicating that consumers who browse web stores via their tablets are more likely to make a purchase than other online shoppers.

Global shipments of tablets jumped to 26.8 million units in 4Q 2011, which means for the year, 66.9 million tablets were sold. That’s an increase of 260 percent over 2010. Still, tablets do represent a fairly small percentage of online browsing, but it’s not their numbers that are putting tablets in the headlines of merchant account news circles, but rather the conversion rate they return when used for web shopping. [Read more »]

Trying to Figure Out How to Relocate to Another Country? Find the Right Courier Services and Other Assistance.

Lots of European businesses today are transferring their employees to other countries, both within Europe and to other continents such as Asia. With today’s global economy, it makes sense. Global relocation can help lower what it costs companies to operate and have a positive effect on revenue. Moving is often a pain for transferees, though. Luckily, using relocation resources like Realtors, relocation agencies, and companies that make courier services available can help make your move a whole lot better, if you’re a transferee. [Read more »]

How to Name Your Business

Deciding on a name for your business is an important step in getting your business started. You need to finalize on your business name in order to get paperwork filed, opening up a bank account, as well as creating your marketing materials. [Read more »]

How to use Text Message Marketing the Right Way.

Sending a text message is almost the only marketing platform that can guarantee the receiver will read your message. With that kind power it is worth the time to look into using text messages as part of your businesses marketing campaign. [Read more »]

Tips for Creating a Facebook Ad Campaign

Small businesses are finding social media pages as great additions to their overall web presence. Having a Facebook page for your business is common place for businesses of all sizes. If you are ready to take the next step, creating a Facebook Ad campaign is something to consider.

Currently Facebook Ads allows advertisers two ways to advertise on Facebook: either a business can create an ad campaign that will link to a page within your own website or a business can have the Facebook ad link to your Facebook page. So the first step is to consider where you want people to end up once they click your ad. Both have advantages and disadvantages. [Read more »]

Social Media are Now the Top Marketing Strategy for Local Businesses

With small businesses have a smaller and smaller budget for advertising, many are realizing the advantages of marketing using social media sites. [Read more »]