Marketing to the Growing Retiree Demographic
With retirees controlling a significant portion of disposable income, businesses that tailor their marketing strategies to this demographic can unlock […]
Designing Products That Improve Accessibility and Usability for Seniors
With an aging population and increasing demand for inclusive design, businesses have a growing opportunity to create products that enhance
Creating Services That Cater to Aging Populations
As the global population ages, businesses have an opportunity to develop services tailored to the needs of older adults. From
“Try Before You Buy” as a Competitive Advantage
Offering customers the chance to test a product before purchasing reduces hesitation and increases conversions. Businesses that implement a “try
Crowdsourced Product Testing: Involving Customers in Your Evolution
Businesses that involve their customers in product testing gain valuable insights while fostering stronger brand loyalty. Crowdsourcing feedback allows companies
Designing Freemium Models That Convert Without Overselling
Freemium models allow businesses to attract users with free services while offering premium upgrades for those who need more features.
Subscription Services for Unexpected Niches
Subscription models have expanded far beyond streaming services and meal kits. Businesses are now catering to highly specific interests, offering
Testing Pay-What-You-Want Pricing Models: Risks and Rewards
Pay-what-you-want (PWYW) pricing allows customers to decide how much they pay for a product or service. While it can attract
Building Eco-Friendly Supply Chains Without Breaking the Bank
Sustainable supply chains are no longer a luxury—they’re a necessity. However, many small businesses fear the costs of transitioning to
Turning Waste Into Profit: Creative Upcycling Ideas
Upcycling transforms discarded materials into valuable products, offering businesses a cost-effective and eco-friendly way to generate revenue. By repurposing waste