Microgreens are one of the most profitable crops for small-scale farmers, offering high yields, quick growth cycles, and strong demand from chefs and health-conscious consumers. Selling microgreens to local restaurants and markets can create a steady revenue stream with minimal space and startup costs.
Why Microgreens Are a Lucrative Business
- Fast Growth & High Turnover – Most microgreens are ready for harvest in 7–21 days.
- High Market Value – Premium varieties can sell for $20–$50 per pound.
- Small Space, Big Profits – Can be grown indoors with minimal equipment.
- Consistent Demand – Popular among restaurants, farmers’ markets, and health stores.
Steps to Selling Microgreens Successfully
- Choose the Right Varieties
- Popular with Restaurants: Basil, arugula, cilantro, pea shoots, and radish.
- High-Yield & Profitable: Sunflower, mustard, broccoli, and amaranth.
- Set Up a Low-Cost Growing System
- Use trays with coco coir or hemp mats as a growing medium.
- Provide LED grow lights for consistent growth.
- Maintain proper ventilation and humidity to prevent mold.
- Find Local Buyers
- Restaurants & Cafes – High-end and farm-to-table establishments value fresh microgreens.
- Farmers’ Markets – Offer samples and bundle small portions for easy sales.
- Grocery Stores & Health Shops – Sell pre-packaged microgreens for convenience.
- Subscription & Direct Sales – Offer weekly deliveries to individuals or businesses.
- Pricing & Packaging Strategies
- Sell by the ounce or pound, depending on the market.
- Use eco-friendly packaging to appeal to sustainability-conscious buyers.
- Offer sample packs to attract new restaurant clients.
- Build Relationships & Expand Your Market
- Deliver consistently fresh, high-quality greens to earn repeat customers.
- Educate chefs on flavor pairings and presentation ideas.
- Use social media to showcase farm-fresh products and attract more buyers.
Conclusion
Selling microgreens to local restaurants and markets is a scalable and profitable business with low overhead and high returns. By growing the right varieties, targeting the right buyers, and delivering fresh, high-quality greens, entrepreneurs can create a thriving microgreens business.
Useful Links
- Bootstrap Farmer – Supplies for growing microgreens and small-scale farming.
- Fresh Origins – Leading supplier of specialty microgreens and edible flowers.