With rising travel costs and a growing preference for convenient, stress-free getaways, the staycation trend has gained momentum. Small businesses in the travel and hospitality industry can capitalize on this shift by offering unique, localized experiences that make staying close to home just as exciting as a traditional vacation.
Why Staycations Are Booming
- Cost-Effective Alternative – Travelers save on airfare and long-distance travel expenses.
- Eco-Friendly Travel – Reduces carbon footprints by minimizing long-haul trips.
- Convenience & Flexibility – No need for extensive planning, passports, or time off work.
- Support for Local Businesses – Encourages spending within the community.
Ways to Attract Local Staycationers
1. Offer Themed Staycation Packages
- Luxury Retreats – Partner with local spas, fine-dining restaurants, and wellness centers.
- Adventure & Outdoor Experiences – Create packages that include hiking, biking, kayaking, or nature tours.
- Cultural & Historical Getaways – Highlight museums, heritage sites, and local art scenes.
- Family-Friendly Stays – Include kid-friendly activities, discounts at nearby attractions, and interactive workshops.
2. Create Exclusive Local Discounts & Perks
- Offer special rates for residents to encourage local bookings.
- Provide VIP experiences such as behind-the-scenes tours, private chef services, or early access to attractions.
- Introduce loyalty rewards for repeat local guests.
3. Promote Unique Lodging & Experiences
- Market boutique hotels, cozy cabins, houseboats, or glamping sites as novel alternatives to standard hotels.
- Offer “unplugged” wellness retreats focused on relaxation and digital detox.
- Feature seasonal experiences, such as winter getaways with cozy fireplaces or summer beach escapes.
4. Highlight Local Culinary Experiences
- Partner with farm-to-table restaurants, craft breweries, and food tours to showcase local flavors.
- Offer private dining experiences with renowned local chefs.
- Organize food and wine pairing events to attract culinary enthusiasts.
5. Utilize Social Media & Influencer Marketing
- Leverage local influencers and travel bloggers to showcase staycation experiences.
- Run user-generated content campaigns where guests share their experiences for discounts or giveaways.
- Promote staycations through short-form videos, live streams, and interactive polls.
Conclusion
The staycation trend presents a valuable opportunity for small businesses to attract local travelers looking for unique, convenient experiences. By offering creative packages, exclusive discounts, and immersive local activities, businesses can turn their city or region into a sought-after getaway destination.
Useful Links
- Airbnb Experiences – A platform to list and discover unique local experiences.
- Resy – A reservation tool for promoting exclusive dining experiences.