Who in the world would not want to grow his business? Well everyone does. Growing your business is not just a goal but a necessity for your business’s survival and your economic well-being. But to grow your business is not an overnight task and not that easy too. But if you take proper steps you might successfully achieve it. To help you with this here are some guideline to reach you goals:
1. Focusing on existing customers: Business grows from its customers, but does it means only from making new customers. Not exactly because you’re existing customers are base of your business. The customers you already have are your best bet for increasing your sales; Focusing on them is easier and more cost-effective to get people who are already buying from you to buy more than to find new customers and persuade them to buy from you.
2. New customers: New customers are another approach to growing your business. One way to do this is to ask your current customers for referrals. You can also attract new customers by proper marketing. If your customers are happy with your service they would definitely come back to you, in fact they would help you bring more customers to you.
3. Tier your customers: There should be a clear and obvious difference between regular customers and other customers – a difference that your regular customers perceive as showing that you value them. Giving them proper service and attention can make them feel more valuable. There are all kinds of ways that you can show your regular customers that you value them, from small things such as greeting them by name through larger benefits such as giving regulars extended credit or discounts.
4. Customer rewards program: A customer rewards program is also a good idea to attract more customers which is familiar these days. You can set up special rewards and discounts to customers. If done in a proper way, rewards programs can really help build customer loyalty and increase sales.
5. Classify your customers: Not all customers are same. Customers who often visits and buy your goods and service in a huge quantity, Concentrate on them more. Make sure you ‘A’ class customers are getting proper service and met all those unmet needs.
6. Make market research and expand business: Make a market research on the goods and services you are providing. Study what you can do to make you sales go high. Look for the opportunities where can you expand your business? Where there’s a need make yourself available. Where you are not able to reach to provide your goods to customers open up a new branch. 7. Innovate your product or service. Discover and improve the quality and uses for your products or services. Innovate and bring new ideas to you business and customers. Try to serve your customers in a better way by improving the quality and packing which would be more reliable to your customers. 8. Diversify your products or services. Diversifying your products or services is also a good idea to grow your business. You want to focus on the related needs of your already established market or on market segments with similar needs and characteristics. Increase the products bring new products to your customers which they would be longing to get from you. Getting all the required goods and services at one place is more preferable. 9. Encourage your staff by sales incentive program. The biggest parts of selling goods stay in the hands of you sales people. It depends upon you sales staff how dedicated they are towards selling the goods. So it is necessary you focus on encouraging you staff too. Give your sales staff a reason to get out there and sell. Provide some incentive to them for selling goods up to a target.
10. Distribute free samples to customers. You can distribute free samples to customers, which would help you advertise your product and at the same time customers get to know the quality of the products you serve. Once the customer likes your product and is happy with the quality of the product, then the only thing you need to do is SELL. At the very least, the original customer will be thinking warm thoughts about your company, and hopefully telling other people about your products.