Small Business Tips & Guides
At this point, it is likely you have heard about the recent Kitchen Nightmare episode in which Gordon Ramsay went to Amy’s Baking Company in Arizona. In response to the episode being aired, the owners hit social media in retaliation to reviewers and bloggers.
The incident has brought up a great time for business owners to review how they use social media. Read the rest here »
A class-action settlement reached in July 2012 will now allow retailers to charge their customers more for paying with a credit or debit card. Prior to this settlement credit card companies banned retailers to charge any extra fee for customers choosing to pay with a credit card, actually disallowing the practice in retailers service agreements with the credit card company. This settlement is the culmination of a lawsuit started on behalf of about seven million merchants in 2005. Read the rest here »
If you haven’t been keeping up with cell phone credit card processing and current merchant account news relative to mobile and tablet shopping, it’s all good. Even before the December rush of tablet giving, the Wall Street Journal published findings in September 2011 indicating that consumers who browse web stores via their tablets are more likely to make a purchase than other online shoppers.
Global shipments of tablets jumped to 26.8 million units in 4Q 2011, which means for the year, 66.9 million tablets were sold. That’s an increase of 260 percent over 2010. Still, tablets do represent a fairly small percentage of online browsing, but it’s not their numbers that are putting tablets in the headlines of merchant account news circles, but rather the conversion rate they return when used for web shopping. Read the rest here »
Lots of European businesses today are transferring their employees to other countries, both within Europe and to other continents such as Asia. With today’s global economy, it makes sense. Global relocation can help lower what it costs companies to operate and have a positive effect on revenue. Moving is often a pain for transferees, though. Luckily, using relocation resources like Realtors, relocation agencies, and companies that make courier services available can help make your move a whole lot better, if you’re a transferee. Read the rest here »
Deciding on a name for your business is an important step in getting your business started. You need to finalize on your business name in order to get paperwork filed, opening up a bank account, as well as creating your marketing materials. Read the rest here »
Sending a text message is almost the only marketing platform that can guarantee the receiver will read your message. With that kind power it is worth the time to look into using text messages as part of your businesses marketing campaign. Read the rest here »
Small businesses are finding social media pages as great additions to their overall web presence. Having a Facebook page for your business is common place for businesses of all sizes. If you are ready to take the next step, creating a Facebook Ad campaign is something to consider.
Currently Facebook Ads allows advertisers two ways to advertise on Facebook: either a business can create an ad campaign that will link to a page within your own website or a business can have the Facebook ad link to your Facebook page. So the first step is to consider where you want people to end up once they click your ad. Both have advantages and disadvantages. Read the rest here »
With small businesses have a smaller and smaller budget for advertising, many are realizing the advantages of marketing using social media sites. Read the rest here »
Businesses of all sizes are working on tight marketing budgets. But there are several free marketing ideas any business can utilize to increase profits. Read the rest here »
In a small business there are an endless number of items that can take up your time. Here is a quick list of eight items that you should focus on so your business is a success.
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