Marketing, News | May 12, 2010

How to Grow Your Business

Business is said to be successful when it keeps growing by time. Nobody wants their business to be stabilized at any point. But not applies the right process to fulfill it. Here are some Guidelines to help you grow better with an ease:

Have a Target – There are many out there who try to sell their goods and services and have the ability to but not all are successful. Your must know what you are selling and to whom you are selling. You must know the needs of the customers and the targeted audience you need to entertain. Similarly you must have a plan, a target of making profits and revenue. Study on what expenses can be reduced or eliminated? How can you operate more efficiently? Think profit. Think big. There is no limit for vision.

Have a wider view – Take out some time to think up on your business. Take a wider view towards your business. We get too busy with our routine work of our business that we forget think about expansion and growth of our business. See through the customer’s eyes. Prepare the future of the company plan to improve, plan to grow big. Don’t get too busy in just planning and not with the regular work. Maintain a balance to concentrate on both.

Improve infrastructure – What does this mean? It’s improving your systems, your management. You need to automate the system which you can put in place that would free up your time or make you more money. Think on what tasks need to be eliminated, systematized, or delegated. What system would help your employees be more effective and provide the best service? Is there a system that needs to be upgraded? Automation and systems help your business be consistent and efficient.

Increase the number of customers – You can increase the number of customers you have by reaching new customers. You can reach new customers by referrals from your existing customers and also by advertising etc. Try to find out how many of those potential customers are there and ways to reach them.

Increase the frequency of purchase – Now how can you increase the frequency of purchase? The quickest path to increasing the frequency of purchases is by making it as easy as possible for your existing customers to do business with you repeatedly. You can make your existing customers do repeated business by providing better service, additional customer value and building customer loyalty. You can do this by quick response to their requests, calls, emails etc and proving proper follow-up, accurate and timely billing.


Increase the number of units sold – By default you will increase the number of units sold when you increase the number of clients and frequency of purchase. But you can also increase the number of units sold by understanding how to add value. If you want to sell more products or bill more hours, providing a value-add benefit or solution will begin to strengthen your customer relationship. If you are to consistently add-value to the customer relationship, you need to fully understand how your customers interpret, define, and quantify the value they receive from your products and services.

Show up USP – USP stands for Unique Selling Proposition. This is what makes your business, products, services or results different from the competition. Try improving and creating USP. It has to make what you offer seem so different its clear prospects can only get this from you. And popularise it through market and attract new customers.

Be Innovative – Always try and improve your products and service. Bring new ideas and products to your customers. Keep starving on understanding the needs of your customers. Study what customer wants and expect? React to the customer’s needs before they know they need it. Sell what the customer wants, and then give them what they need. How do you know what they need? Improve the quality of you products and service.

Proper staff – Your staff are your biggest asset. They are the one who deals with the customers. They must be in a position to convince the customers and help satisfy in case of problems. Empower your staff to manage themselves. You can’t spend your time in solving problems and guiding your staff all the time. Train them well. Make sure they know the vision of the company. Motivate them by means of appraisals and incentives.

Open Branches- Try and identify the locations where there is a demand of the products and services you are selling. Study the need of the customers and the target audience. Make research and try to open up a new branch, where you can provide same products and services and fulfil those needs.